FlavourSys is an independent company founded on the principle of delivering innovative software products designed to improve the day-to-day workflow of any television or film post production company—all around the globe. The founders of FlavourSys have been working in different media creating facilities all across Europe. The need for a collaborative editing solution initially presented itself at a German television station where competitors' products were either very complicated to handle or extremely expensive. Eddi Weinwurm, the CEO of FlavourSys, working side-by-side with a tag team of editors, writers and technicians, were determined to develop a solution. After conducting extensive tests, Strawberry became what it is today—a diversified system for collaborative editing with a detailed focus on the complexities of integrated workflow processes.